Why Do You Want It?

One of the most important steps of goal achievement is to determine “WHY” you want to achieve your goals, and “WHO” is counting on you. We all have our reasons for desiring achievement.

I need to reach my ideal weight because I have had a great deal of heart disease in my family. To reduce my risk, I must reduce my waist. My wife is counting on me to retire along with her. We have missions to serve and grandchildren to watch grow up. My grown children count on me for support—they need me. I must stay healthy for them.

Why do you want to reach your dreams?

Who is counting on you? Write down their names. By reviewing these reasons regularly, you can stay focused on your goals, and keep your incentive strong.

Here are some examples of reasons to achieve the listed goal:

Become debt-free

  • To use your whole income on living and growing your nest egg
  • To reduce your stress
  • To position you to live on less in case of lay-off or industry downturn
  • To position you to take the risk of going into your dream business

Become fit

  • To feel better
  • To increase your energy and endurance
  • To improve your mental functioning
  • To keep up with your children’s activities
  • To achieve some dream, like crossing the Grand Canyon, running a 10K or marathon, or bicycling coast-to-coast across America

Receive an education

  • To get into the career you have dreamed about
  • To start your dream business
  • To open your career possibilities and give yourself choices
  • To advance in your current company
  • To stop working for a parent

Seek a career you love

  • To use your talents more productively
  • To make more money
  • To improve your self-image
  • To better love your work

As you focus on “WHY” you want to achieve your goal, and on “WHO” is counting on your success, you position yourself to dig deeper when the way becomes difficult. These tools help you stay on track in the inevitable tough times.

Lately, stop-smoking products have begun to use this concept in their commercials. In one, they show little kids and tell some of the things we do for them because we love them:

  • We make them wear coats in cold weather
  • We don’t let them swim alone
  • We don’t let them swim until after an hour after they have eaten

Then, they talk about seeing them grow up and strongly state that if you don’t stop smoking, you won’t be able to see them through.

Identifying reasons, higher purposes, for your goals will help you accomplish them.

Difficulty is a necessary ingredient in lofty achievement—else the achievement cannot be considered lofty. In the movie, A League of Their Own, Geena Davis’ character, Dottie, the catcher of the highly-ranked women’s baseball team, tells her manager, Tom Hanks’ character Jimmy that she is quitting—that it just got too hard. He responds, “It’s supposed to be hard. If it wasn’t hard everyone would do it. Hard is what makes it great!”

Achieving your dreams should be difficult—it needs to be, that’s what makes it great. That is the essence of achievement.

Selected quotes:
“Reasons come first. Answers come second.” Jim Rohn

“The sweetness of victory is magnified by the effort it took to achieve it.” Chris Widener

“Success is not measured by what you accomplish but by the opposition you have encountered, and the courage with which you have maintained the struggle against overwhelming odds.” Orison Swett Marden

“Show me someone who has done something worthwhile, and I’ll show you someone who has overcome adversity.” Lou Holtz


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One Response to Why Do You Want It?

  1. Rick Wilson says:

    Very inspiring story, I was truely touched.

    I believe a miracle is about to happen with Mitt as the leader of the most powerful country in the world. Go Mitt! I think Mitt will change the world in a positve way never before seen.


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